Creative Talk to Benefit Your Business
As an entrepreneur, YOU love creative kewl, but are not sure how to get it for YOUR business.
The Long and Short will show you how to get the best value and performance for your creative investment.
As an entrepreneur and business person, you notice creative ideas that speak to you. Whether it be product design, packaging, logo identity, or a website, in a crowded world of visual bombardment, diverse audiences, and technology options, they seem to effortlessly reach out and grab your attention. You feel a draw, an affiliation, and you want your audience to feel that seamless connection with your own enterprise, your product, your service, your identity, too.
But you’re not sure how, or even where to start. The options are overwhelming. You want the best for your organization, but you’re hesitant to make the jump. All that creative talk of strategy, logo design, brand/product positioning, web development and social engagement seem like a distraction from getting on with your business. And you’ve seen the unconvincing attempts that some organizations have made.
Maybe you have pushed your organization into the fray, but aren’t happy with the way things are going. You feel like your logo or brand doesn’t inspire a connection, talk to who you are or capture your brand promise. And you are not sure why.
The Long and Short is here to shed light on how to get the best value and performance for your creative investment. We’ll discuss what makes effective graphic design, covering technology, creative trends and fundamentals, talking about some do’s and don’ts along the way. So join us on this crazy creative journey and gain insight into the design world and workings, in a way that will benefit both you and your organization.
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We set up The Long And Short as a no nonsense resource for your business. The design industry, in general, has been very good at muddying the waters about how and what services are provided, including variations in performance, which has often been detrimental to the industry and ultimately leads to frustration for some clients. We have set out to distil issues around what can sometimes be complex and intellectual processes, into simplified direct presentations. We will never be accused of sitting on the fence or mincing our words, perhaps of over simplification. But we make no apologies, as this is all part of getting to The Long And Short of the matter and providing you with an uncompromisingly uncomplicated and definitive perspective.
Design both exists within the culture and defines it, and drawing from our very different and varied cultural experiences we hope our fresh lens brings an open and considered perspective to this blog. We both made our way to Toronto under our own steam, with a drive to embrace new things and new ideas. And along the way, between us, we have lived in Asia, Europe, Africa, Australasia, and of course now North America. While Canada is our home, and we both have a direct style of communication, our diverse experiences, mean we often bring different things to the topic at hand. Regardless of whether we start on the same page or not, the one thing that we have in common is our love and respect for authentic design, an enthusiasm for creative that is both thought provoking and expertly performs its duty, and a passion for making great design accessible to those that appreciate it.